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Marketing Arens Weigold
by William Arens, Michael Weigold, Christian Arens

Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising ...

by William F. Arens, Michael F. Weigold, Christian Arens

CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the coffee table book for Advertising, it is known for its current examples, the author ...

by William Arens, David Schaefer, Michael Weigold

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal ...

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