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Campaigning
by Dennis W. Johnson

In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred ...

by Kiron Skinner, Bruce Bueno de Mesquita, Serhiy Kudelia, Condoleezza Rice

The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Yeltsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame ...

by Dennis W. Johnson

So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally ...

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