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Global Marketing Keegan 7th
by Warren, Green, Mark Keegan

Global Marketing by Keegan, Warren J., Green, Mark [Prentice Hall, 2012] (Pap...

by Warren J. Keegan

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics ...

by Warren J. Keegan;Mark C. Green

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