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Global Marketing Keegan 7th
by Warren J. Keegan, Mark C. Green

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by Warren J. Keegan

This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics ...

by Warren, Green, Mark Keegan

Global Marketing by Keegan, Warren J., Green, Mark [Prentice Hall, 2012] (Pap...

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