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Promotional Strategy
by Edgar Colt

If you download this book, your sales will go up.You will make more money. You will live a happier life. You will be more successful than your neighbors."Edgar Colt worked ...

by Bonnie B. Reece, Thomas C. Kinnear, Martin R. Warshaw, James F. Engel

The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built ...

by Dan S. Kennedy

Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are ...

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