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Promotional Strategy
by L. Koekemoer, B. van der Westhuizzen, C. Skinner

Written for the Institute of Marketing Management's (IMM) course in Marketing Communications, this text integrates a practical approach with current theory and also incorporates study objectives and self-evaluation sections.

by James F Engel

by Edgar Colt

If you download this book, your sales will go up.You will make more money. You will live a happier life. You will be more successful than your neighbors."Edgar Colt worked ...

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